The Bensaude Hotels Collection introduced its new corporate identity on March 14th at the BTL – Travel Market of Lisbon.
Based on the "Azorean Hospitality" concept and the Bensaude Group's great tradition of hospitality, the essence of "AZOREAN HOSPITALITY since 1935" arises, highlighting the brand as the tourism pioneer of the Azorean market.
With experience spanning more than 80 years, the Bensaude Group was the first to bring the so-called "art of hospitality" to the hotel industry. AZOREAN HOSPITALITY | Bensaude Hotels Collection opens a new chapter, bringing together the entire hotel portfolio of the Bensaude Group.